To be an owner means your long term investments are equities, the only type of asset which has produced lasting financial security.

Not trying to time the market means you invest money when you have it and don't wait for the market to "finish falling" or "start rising" before investing.

Not panicking means you do not take your money out of the market to "just wait for the crisis of the day to pass" or "just until things stabilize".

Staying diversified means your money is diversified by geography, industry and company size by a few professional money managers.

Everything else includes the choice of mutual funds, segregated funds, wrap account, discretionary account or whatever form of diversified equity investment you can name.

These core principles are the foundation of every investment plan (one part of a financial plan) we design and implement and will not be compromised.